EEBA Academy

Marketing and Real Estate Courses

The EEBA Academy provides a flexible and convenient way for the world's best high performance builders and their partners to come together to learn about building science and advances in sustainably constructing better homes. Learn more about the Academy here.

Log in or create a free account to preview courses and start learning for no or little charge! Explore our EEBA membership for additional discounts on courses, earning designations, and CEUs.

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Below is a sample of Marketing and Real Estate courses available on the EEBA Academy:
* Create a free Talent LMS Account to take courses. Have questions? Reach out to: gabrielle@eeba.org
Dun Today: Enabling the Home as a Service Business Model

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Dun Today: Enabling the Home as a Service Business Model

Dun Today Founder Ty Udell discusses Home-as-a-Service and the Market Transitions on the horizon for Custom and Hi-Volume builders alike. Ty dives into the “app based consumer,” next generation client engagements, and new revenue streams enabled by the transition to Home-as-a-Service.

Instructor: Ty Udell
The Sales Culture of Homebuilding

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The Sales Culture of Homebuilding

"Nothing happens until it's sold." - Ira A. Fulton, founder and Chairman of Fulton Homes, Tempe, AZ. Every homebuilder must have a sales culture, where sales is the epicenter of the company and really mean it and where war is declared on anything that gets in the way of sales.

Every builder should have Unique Selling Propositions where you have items or concepts that you promote that sets you apart from other builders. Most of you have energy efficiency and healthy homes that you promote that do set you apart from the others. How do you tell the story of Energy Efficiency and Healthy homes? Learn tips from 6 time IAP Leader award, and 2 time IAP Leader of the Year award winner.

Instructor: Dennis Webb
CEUs: 1 NARI, 1 RESNET credits
Building Better Promotions with the Right Tools and Elevating Your Facebook Strategy

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Building Better Promotions with the Right Tools and Elevating Your Facebook Strategy

Tired of investing money in promotions that just don’t seem to do the trick? Have you dabbled with Facebook, but just can’t quite elevate your page to match your goals? Invest an hour in this session to hear how to select the best promotional tools for your company. 

Instructor: Connie Reinert
CEUs: 1 NARI, 1 RESNET
What Really Matters

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What Really Matters

Suzanne Shelton, EEBA board member and CEO of Shelton Group, will share her firm’s latest findings and recommendations, pulling from their ongoing Pulse studies, as well as surveys conducted for members of the EEBA Builder Benchmark groups and digital marketing work performed for high performance builders.

Instructor: Suzanne Shelton
CEUs: 1 NARI, 1 RESNET
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EEBA members are part of a community of thought leaders and early adopters from all facets of the home building industry that strive ot help each other build resource efficient, healthy and resilient homes while engaging with the next generation through workforce development. Become a member today and help high performance home building thrive.

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